By Meg Guiseppi The term "personal branding" may be new to many, but the reality of personal branding is not new. It's always been with us.
Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as Define personal brand statement and brond. Later the firebrands were replaced with branding irons.
Through that association, the term eventually acquired its current meaning. History[ edit ] In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality.
Amphorae for wine and oil, Archaeological Museum, Dion. Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2, BCE.
Branding was adapted by farmers, potters and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions.
Systematic use of stamped labels dates from around the fourth century BCE. In a largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality.
These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to the consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality.
Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy have been found as far away as Essex and Hadrian's Wall in England.
A series of five marks occurs on Byzantine silver dating from this period. We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time.
Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop.
Museo Bellini In ancient Romea commercial brand or inscription applied to objects offered for sale was known as a titulus pictus. The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer.
Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The mosaic depicts four different amphora, one at each corner of the atrium, and bearing labels as follows: Wine jars, for example, were stamped with names, such as "Lassius" and "L.
Eumachius"; probably references to the name of the producer. Back section of a bracelet clasp with a hallmark of Hunnish craftsmanship, early 5th century The use of identity marks on products declined following the fall of the Roman Empire.
However, in the European Middle Ages, heraldry developed a language of visual symbolism which would feed into the evolution of branding,  and with the rise of the merchant 's guilds the use of marks resurfaced and was applied to specific types of goods. By the 13th century the use of maker's marks had become evident on a broad range of goods.
In makers' marks on bread became compulsory in England. Hallmarks, although known from the 4th-century, especially in Byzantium,  only came into general use during the Medieval period. Some brands still in existence as of [update] date from the 17th, 18th and 19th centuries' period of mass-production.
Many years before Bass applied a red triangle to casks of its Pale Ale.
In its red-triangle brand became the first registered trademark issued by the British government. Recognised by Guinness World Records as having the world's oldest branding and packaging. When shipping their items, the factories would literally brand their logo or company insignia on the barrels used, effectively using a corporate trademark as a quasi-brand.
Packaged-goods manufacturers needed to convince the market that the public could place just as much trust in the non-local product.Carly Hallman is a professional writer and editor with a B.A. in English Writing and Rhetoric (summa cum laude) from St. Edward's University in Austin, Texas.
She has worked as a curriculum developer, English teacher, and study abroad coordinator in Beijing, China, where she moved in In college, she was a Gilman Scholar and worked as a staff editor for her university's academic journal.
A personal mission statement is a written-down reason for being and many believe it is the key to finding your path in life.
A mission statement is focused on the practice of what you need to be doing. Define your personal mission There are several definitions for mission in every dictionary. Here are two that [ ].
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there. Misconceptions abound about personal branding, and what actually goes into a brand statement.
Your personal brand statement is not an anemic job description stringing together your functional areas of expertise. Instead, it represents your promise of value to your next employer, and it should.
Whether you know it or not, you already have a personal schwenkreis.com—you do! Everyone has a certain reputation (or “brand”) that they’re known for in the workplace, but for most people, that brand has been created by default, rather than by intentional schwenkreis.com people you work with have built up their own perceptions, opinions, and judgements about who you are, what you’re good at.
It used to be that creating a personal brand meant you had a bunch of business cards made up—and if you were really creative, you hired a graphic designer to create a logo for you.