Consumer behaviour towards mobile phone iin india

The rising number of consumers who prefer and are willing to buy eco-friendly products are creating opportunity for businesses that are using "eco-friendly" or "environmentally friendly" as a component of their value proposition. The present research paper assesses Indian consumers' pro-environmental concerns, knowledge of environmental issues, awareness of eco-friendly products, effects of income level and educational levels and any potential effect that these factors may have on green buying behaviour. Today, environmental or green marketing, a strategic marketing approach is a recent focus in business endeavours Ottman,

Consumer behaviour towards mobile phone iin india

Description Consumer behavior has gained importance for managers of both the profit and non-profit organizations, and of policymakers.

In modern marketing, firm's success depends upon customer satisfaction. Therefore, the knowledge of "what the customer thinks" and "what consequently would contribute to his satisfaction", is the requirement of the marketer.

Information technology has changed the present socioeconomic environment enormously. The expanded horizon of telecommunications has led to the substantial increase in mobile services. The present study assesses the consumers' awareness and attitude towards different mobile service providers in Lucknow.

Consumer behaviour towards mobile phone iin india

The paper aims at studying the consumer satisfaction and its future impact on socioeconomic changes. To achieve the objective of the study, a sample of randomly selected mobile users of Lucknow city was taken.

From the analysis, it is observed that the level of consumer satisfaction, the perception of consumers of the prospects of mobile services in Lucknow city and the impact of mobile services in bringing about the social change, depend on the demographic characteristics of the respondents.

The fast-changing information system and high-tech technological products have affected the business activities of the country. The telecommunication services in India have witnessed a phenomenal change over the last few years. The mobile services sector of India has increased substantially.

Taking the huge consumer demand into consideration, many big players like Reliance, Hutch, Airtel, BSNL, and such others have launched their products in the market. An Empirical Study,Reliance, Hutch, Airtel, BSNL, mobile, consumer, satisfaction, impact, socioeconomic, characteristics, consideration, consumers, demographic, enormously, fastchanging, hightech, horizon, knowledge, launched, managers, organizations, observed, phenomenal, policymakers, randomly, sector, system, technology, telecommunications, witnessed.The craze for mobile services in India is increasing substantially.

thangavel. in his study on consumer behavior towards mobile phone services (a Mobile Phone Users’ Behaviour and Service Uses: A Study of Consumers of Uttrakhand State respondents.

Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata method on factors influencing buying behavior of youth consumers towards mobile handsets in coastal districts of Odisha located in India. According to the study, a handset of reputed brand, smart appearance, mobile phone buyers in Kadapa district in . The craze for mobile services in India is increasing substantially. thangavel. in his study on consumer behavior towards mobile phone services (a Mobile Phone Users’ Behaviour and Service Uses: A Study of Consumers of Uttrakhand State respondents. To study the consumer‟s behaviour towards different mobile handsets).LITERATURE REVIEW: Srivastava () stated that the mobile handset has shifted from being a „technological object‟ to a key „social object‟ as communication with others is the main purpose for mobile handset schwenkreis.com4/4(7).

India is poised to become the third-largest consumption economy by But behind the growth headlines is an important story of shifting consumer behaviors and spending patterns.

consumer behaviour is how a consumer reacts and what is their thought process while buying any goods or availing any services. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Consumer responses towards this alternative to purchase using mobile phones (mobile shopping) were supported by their experience and possession of a smartphone and their familiarity with online/mobile shopping, as hypothesized by previous studies which outlined the extent to which mobile marketing is supported by consumer innovativeness and.

Consumer Behavior Towards new Mobile Connection in Surat city Deval B Patel ABSTRACT In recent years, the adoption of mobile phones has been exceptionally rapid in many part of the world, and especially in India where cellular phones are nowadays almost as common as wrist watches.

Consumer behaviour towards mobile phone iin india

While mobile phone usage is rather an unexamined genre in. buying behavior. There has been a very limited research to study the internet shopping behavior and factors responsible for determining online purchase intentions in India.

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